Renowned comedian Jerry Seinfeld went on record saying the movie industry is
�over.� This is all very curious timing considering that he�s currently
promoting a movie.

The 69-year-old celebrity is still doing the standup circuit as he has been
for close to five decades. He�s fresh off an appearance in the series finale
of �Curb Your Enthusiasm� alongside his longtime friend and frequent
collaborator, Larry David. In addition to comedy, Seinfeld has worked as an
actor, writer, and producer.

Now for the first time ever, the Brooklyn native is taking a spot in the
director�s chair with the debut of �Unfrosted,� a comedy about two rival
cereal companies � Kellogg�s and Post � trying to outdo one another to create
the perfect breakfast pastry.

The stand-up legend spoke with GQ about making the leap into the movie
business.

�It was totally new to me. I thought I had done some cool stuff, but it was
nothing like the way these people work,� Seinfeld said of getting into the
movie industry after so many years of being involved in other facets of the
entertainment industry. �They�re so dead serious! They don�t have any idea
that the movie business is over. They have no idea.�

�Film doesn�t occupy the pinnacle in the social, cultural hierarchy that it
did for most of our lives,� he added. �When a movie came out, if it was good,
we all went to see it. We all discussed it. We quoted lines and scenes we
liked. Now we�re walking through a fire hose of water, just trying to see.�

When asked what has replaced films in pop culture, Seinfeld replied,
�Depression? Malaise? I would say confusion. Disorientation replaced the
movie business,� he answered. �Everyone I know in show business, every day,
is going, �What�s going on? How do you do this? What are we supposed to do
now?��

�Unfrosted� is scheduled for a May 3 release on Netflix. The logline reads,
�Michigan, 1963. Kellogg�s and Post, sworn cereal rivals, race to create a
pastry that will change the face of breakfast forever. A tale of ambition,
betrayal, sugar, and menacing milkmen, �Unfrosted� stars writer-director
Jerry Seinfeld.�

The cast includes plenty of other celebrities, including Melissa McCarthy,
Jim Gaffigan, Amy Schumer, Max Greenfield, Christian Slater, Bill Burr,
Daniel Levy, James Marsden, Jack McBrayer, Thomas Lennon, Bobby Moynihan,
Adrian Martinez, Sarah Cooper, and Fred Armisen.

Seinfeld has been contemplating doing a Pop-Tart origin story film for years.
In 2018, he shared on X, �At one point I was thinking about an invention of
the Pop-Tart movie. Imagine the drunk on sugar-power Kellogg�s cereal culture
of the mid-60s in Battle Creek, MI. That�s a vibe I could work with.�

At one point I was thinking about an invention of the Pop Tart
movie. Imagine the drunk on sugar-power Kellogg�s cereal culture
of the mid-60�s in Battle Creek, MI.

That�s a vibe I could work with.

� Jerry Seinfeld (@JerrySeinfeld) August 21, 2018

Plus, breakfast cereal is a topic he�s visited during his stand-up routines.
GQ noted that one of Seinfeld�s earliest bits included the line, �Where in
the world do you get your balls to call a breakfast cereal �LIFE?��

The outlet also noted that Seinfeld and David were in a supermarket
discussing breakfast cereal when they came up with the idea for the TV sitcom
�Seinfeld,� arguably one of the most successful shows of all time. �[Cereal
is] what we were discussing in that grocery store, when I said, �This is the
show,�� Seinfeld said.

�Unfrosted� is an amalgamation of fact and fiction, with facts being
presented alongside exaggerations for maximum comedic effect. When asked by
Eater why he thought the invention of Pop-Tarts was funny enough to make a
movie about, Seinfeld replied by saying it was just a gut feeling.

�I sometimes can�t explain why something is funny. But I just know that that
is a funny thing,� he told the outlet. �It had to do with the name. It had to
do with giving kids the power to make something with heat. Most kids when I
was little never did anything like that � only adults handle things that had
to do with heat � so it was an exciting new world to use a toaster. As a kid,
you felt like you were cooking when you made Pop-Tarts.�

�I don�t think there�s anything as funny in the entire [1960s] � certainly in
the food world � as the Pop-Tart,� the comedian continued. �It was such a
surprise when it came out. It had nothing to do with anything else. There�s
different cookies. There�s different candies. There�s nothing really that
surprising in the candy world. But in the breakfast world, this was a total
shock when they made this.�

He said even concocting the movie felt like a joke at first, until it became
something real. Seinfeld compared the race to make a marketable breakfast
pastry to the space race.

�[Writer] Andy Robin said, �It�s like The Right Stuff,� with these two
companies competing to get to the moon first � the Pop-Tart moon,� Seinfeld
added.

The longtime sitcom star said he took a similar approach to �Unfrosted� as he
did to writing �Seinfeld� scripts, opting to always select whatever was
�funniest� rather than going for historical accuracy. The Pop-Tart movie
isn�t meant to be a documentary, but is rather a comedy filled with nuggets
of truth.

While speaking with GQ, Seinfeld also said stand-up is still popular while
other expressions of entertainment suffer because it�s real. He said in an
era when people crave authenticity, comedy can still thrive because it�s too
hard to fake.

�I�ve done enough stuff that I have my own thing, which is more valuable than
it�s ever been,� the comedian told the outlet. �Stand-up is like you�re a
cabinetmaker, and everybody needs a guy who�s good with wood. � There�s trees
everywhere, but to make a nice table, it�s not so easy. So, the metaphor is
that if you have good craft and craftsmanship, you�re kind of impervious to
the whims of the industry.�

�Audiences are now flocking to stand-up because it�s something you can�t
fake,� he added. �It�s like platform diving. You could say you�re a platform
diver, but in two seconds we can see if you are or you aren�t. That�s what
people like about stand-up. They can trust it. Everything else is fake.�

https://youtu.be/2lqRPUhPfho

--
Let's go Brandon!

> Ubiquitous wrote:
> Renowned comedian Jerry Seinfeld went on record saying the movie
industry is
> “over.” This is all very curious timing considering that he’s
currently
> promoting a movie.
>
> The 69-year-old celebrity is still doing the standup circuit as he
has been
> for close to five decades. He’s fresh off an appearance in the
series finale
> of “Curb Your Enthusiasm” alongside his longtime friend and
frequent
> collaborator, Larry David. In addition to comedy, Seinfeld has
worked as an
> actor, writer, and producer.
>
> Now for the first time ever, the Brooklyn native is taking a spot
in the
> director’s chair with the debut of “Unfrosted,” a comedy about two
rival
> cereal companies – Kellogg’s and Post – trying to outdo one another
to create
> the perfect breakfast pastry.
>
> The stand-up legend spoke with GQ about making the leap into the
movie
> business.
>
> “It was totally new to me. I thought I had done some cool stuff,
but it was
> nothing like the way these people work,” Seinfeld said of getting
into the
> movie industry after so many years of being involved in other
facets of the
> entertainment industry. “They’re so dead serious! They don’t have
any idea
> that the movie business is over. They have no idea.”
>
> “Film doesn’t occupy the pinnacle in the social, cultural hierarchy
that it
> did for most of our lives,” he added. “When a movie came out, if it
was good,
> we all went to see it. We all discussed it. We quoted lines and
scenes we
> liked. Now we’re walking through a fire hose of water, just trying
to see.”
>
> When asked what has replaced films in pop culture, Seinfeld
replied,
> “Depression? Malaise? I would say confusion. Disorientation
replaced the
> movie business,” he answered. “Everyone I know in show business,
every day,
> is going, ‘What’s going on? How do you do this? What are we
supposed to do
> now?’”
>
> “Unfrosted” is scheduled for a May 3 release on Netflix. The
logline reads,
> “Michigan, 1963. Kellogg’s and Post, sworn cereal rivals, race to
create a
> pastry that will change the face of breakfast forever. A tale of
ambition,
> betrayal, sugar, and menacing milkmen, ‘Unfrosted’ stars
writer-director
> Jerry Seinfeld.”
>
> The cast includes plenty of other celebrities, including Melissa
McCarthy,
> Jim Gaffigan, Amy Schumer, Max Greenfield, Christian Slater, Bill
Burr,
> Daniel Levy, James Marsden, Jack McBrayer, Thomas Lennon, Bobby
Moynihan,
> Adrian Martinez, Sarah Cooper, and Fred Armisen.
>
> Seinfeld has been contemplating doing a Pop-Tart origin story film
for years.
> In 2018, he shared on X, “At one point I was thinking about an
invention of
> the Pop-Tart movie. Imagine the drunk on sugar-power Kellogg’s
cereal culture
> of the mid-60s in Battle Creek, MI. That’s a vibe I could work
with.”
>
> At one point I was thinking about an invention of the Pop Tart
> movie. Imagine the drunk on sugar-power Kellogg’s cereal culture
> of the mid-60’s in Battle Creek, MI.
>
> That’s a vibe I could work with.
>
> — Jerry Seinfeld (@JerrySeinfeld) August 21, 2018
>
> Plus, breakfast cereal is a topic he’s visited during his stand-up
routines.
> GQ noted that one of Seinfeld’s earliest bits included the line,
“Where in
> the world do you get your balls to call a breakfast cereal ‘LIFE?’”
>
> The outlet also noted that Seinfeld and David were in a supermarket

> discussing breakfast cereal when they came up with the idea for the
TV sitcom
> “Seinfeld,” arguably one of the most successful shows of all time.
“[Cereal
> is] what we were discussing in that grocery store, when I said,
‘This is the
> show,’” Seinfeld said.
>
> “Unfrosted” is an amalgamation of fact and fiction, with facts
being
> presented alongside exaggerations for maximum comedic effect. When
asked by
> Eater why he thought the invention of Pop-Tarts was funny enough to
make a
> movie about, Seinfeld replied by saying it was just a gut feeling.
>
> “I sometimes can’t explain why something is funny. But I just know
that that
> is a funny thing,” he told the outlet. “It had to do with the name.
It had to
> do with giving kids the power to make something with heat. Most
kids when I
> was little never did anything like that — only adults handle things
that had
> to do with heat — so it was an exciting new world to use a toaster.
As a kid,
> you felt like you were cooking when you made Pop-Tarts.”
>
> “I don’t think there’s anything as funny in the entire [1960s] —
certainly in
> the food world — as the Pop-Tart,” the comedian continued. “It was
such a
> surprise when it came out. It had nothing to do with anything else.
There’s
> different cookies. There’s different candies. There’s nothing
really that
> surprising in the candy world. But in the breakfast world, this was
a total
> shock when they made this.”
>
> He said even concocting the movie felt like a joke at first, until
it became
> something real. Seinfeld compared the race to make a marketable
breakfast
> pastry to the space race.
>
> “[Writer] Andy Robin said, ‘It’s like The Right Stuff,’ with these
two
> companies competing to get to the moon first — the Pop-Tart moon,”
Seinfeld
> added.
>
> The longtime sitcom star said he took a similar approach to
“Unfrosted” as he
> did to writing “Seinfeld” scripts, opting to always select whatever
was
> “funniest” rather than going for historical accuracy. The Pop-Tart
movie
> isn’t meant to be a documentary, but is rather a comedy filled with
nuggets
> of truth.
>
> While speaking with GQ, Seinfeld also said stand-up is still
popular while
> other expressions of entertainment suffer because it’s real. He
said in an
> era when people crave authenticity, comedy can still thrive because
it’s too
> hard to fake.
>
> “I’ve done enough stuff that I have my own thing, which is more
valuable than
> it’s ever been,” the comedian told the outlet. “Stand-up is like
you’re a
> cabinetmaker, and everybody needs a guy who’s good with wood. …
There’s trees
> everywhere, but to make a nice table, it’s not so easy. So, the
metaphor is
> that if you have good craft and craftsmanship, you’re kind of
impervious to
> the whims of the industry.”
>
> “Audiences are now flocking to stand-up because it’s something you
can’t
> fake,” he added. “It’s like platform diving. You could say you’re a
platform
> diver, but in two seconds we can see if you are or you aren’t.
That’s what
> people like about stand-up. They can trust it. Everything else is
fake.”
>
> https://youtu.be/2lqRPUhPfho
>
> --
> Let's go Brandon!

As a person being on this planet for a
while he has real knowledge. However guy is an idiot or a liar.
1. Nobody is going to the movies because people went into areas of
studies ( whatever major ) , and literally have no guiding light at
all. Just discrimination. Not making the big bucks, imagine being in
college for over ten years and still not having your associates.

2. Parents go against there own children. Parents who are starting
fourth or fifth families. As time marches on the truth becomes real.
"Your not a loser, your bread-winner does not care, and your
alone". SO people still struggle towards their goals. Imagine
growing up being verbally abused, physically abused, till the point
where the idea of being a school shooter is more then acceptable. That
is the world were we are living in. Where the worlds worst dad
literally says ( After the shooting of course ) if I could kill him
myself I would have done it. Like my fathers cousin son who robbed out
my grandmothers mothers house. Or my little cousin who father sent him
back to his mom once he stop performing well in school. THESE FATHERS
JUST GIVE UP, AND START ANOTHER FAMILY. Too many of these losers
thinks some daughter young enough to be there grand daughter will
actually love them, and be a better wife. Where many mothers ( from
the 80's ) who stopped-out of college literally was pushed into the
idea of being a home-maker or home-educator, while their husbands
committed adultery, was physically and verbally abusive towards them.
Then when COVID hits these wanna-be-Archie-Bunkers come visit while
they have Covids. Mothers eat themselves a grave, with there only joy
being food from a job where they are put into harms way 24/7. The only
real news from dad is "my child support", or "son your
done with college my child support'..